Partner Playbook

The Partner Playbook defines how partners participate in the WillDom ecosystem and contribute to generating transformation opportunities and solutions.

Partners represent a critical layer of the platform, bringing specialized expertise, technical capabilities, and industry knowledge that strengthen the ecosystem’s ability to design and deliver complex AI and digital transformation initiatives.

Rather than functioning only as delivery providers, partners participate as collaborative contributors to opportunity development, solution design, and project execution.

This model allows partners to generate revenue while contributing to the growth and strength of the ecosystem.

The Partner Playbook focuses on three primary areas:

Contributing opportunities
Collaborating in solutions
Generating revenue through ecosystem transactions

Contributing Opportunities

Partners can participate in the ecosystem by introducing new client opportunities.

These opportunities may arise from:

Existing client relationships
Industry networks
Consulting engagements
Technology implementation initiatives

When a partner identifies a potential opportunity, they can collaborate with a branch or ecosystem leader to develop the opportunity and explore potential transformation initiatives.

Partners who bring opportunities into the ecosystem participate economically in the resulting engagement according to the platform’s transaction model.

This encourages partners to actively contribute market access and client relationships to the ecosystem.

How We Identify Opportunities

We use a structured approach to map and activate opportunities.

Account Planning + Ecosystem Capabilities Partners are encouraged to:

Map their key accounts
Identify client needs and growth opportunities
Match those needs with capabilities available within the ecosystem

For more details, refer to the Sales → Account Planning section.

Collaborating in Solutions

Partners can also contribute by participating in the design and delivery of transformation solutions.

This may involve:

Providing specialized technology expertise
Contributing industry-specific knowledge
Supporting architecture or technical design
Delivering components of a solution

By collaborating with branches and other ecosystem participants, partners help assemble the capabilities required to deliver complex transformation initiatives.

This collaborative model allows the ecosystem to combine multiple areas of expertise within a single client engagement.

Through WAVE, Partners can:

Upload their solutions and capabilities
Allow others to discover and match them with opportunities

To explore or upload capabilities: WAVE → Sales & Partnerships → Solutions

Generating Revenue

Partners generate revenue through their participation in ecosystem transactions.

Opportunity Participation

When a partner contributes a client opportunity, they may participate in the economic value generated by that engagement according to the platform’s revenue distribution model.

Delivery Participation

Partners who provide capabilities during the delivery phase of a project participate in the revenue generated by the work they perform.

Solution Contribution

Partners who contribute specialized solution frameworks, intellectual expertise, or technical leadership may also participate in the economic value generated by the use of those solutions.

Partner Sales Enablement

Brand Identity: WillDom vs WillDom Ecosystem

WillDom operates with two complementary but clearly differentiated brand identities:

WillDom (Blue Brand): Focused on end clients
WillDom Ecosystem (Orange Brand - New Identity): Built for collaboration between partners and the whole Ecosystem management. This is a network brand, not a services brand.

Ecosystem Partners are our clients. That’s why we created a separate identity, designed to foster collaboration, enable co-creation, and represent a shared value proposition.

Brandbook & Co-Branding Assets

All partners have access to the official Brandbook, which includes:

Logo usage guidelines
Visual identity
Co-branding rules
Communication tone

Commercial Ecosystem Deck (Co-Branded)

We provide a commercial presentation of the ecosystem designed for partners to use with their end clients. This deck allows you to:

Position yourself as part of the WillDom Ecosystem
Present the WillDom ecosystem model and value proposition
Showcase co-branded capabilities and solutions